Noel McAvoy Consulting

Supporting your customers proactively instead of reactively can be what separates you from the others in your industry. When you are reactive to the problems and needs of your customers you will spend more time looking for answers and cleaning up the mess that has already been made. Customers certainly are happy when their problem is solved but when you actively work with your customer to prevent these problems and stay ahead of the curve they are much more satisfied.
Take a bank for an example, the bank that actively educates their customers to make better financial decisions and to be more aware of the products that are best suited for them will gain and more importantly retain quality customers.
It is important to make the distinction between customers and quality customers. The customers that are the most valuable to your business are the same customers who expect quality and are willing to reward you for that quality both financially and with their continued business.
Thoughts: How do you approach the task of supporting your customers/products?

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