Archive for the ‘Small Business’ Category

Finding Answers: Today's Consumers

In today’s connected world, consumers find answers to their questions and problems in a very different way than they did even 10 years ago. Card catologues and extensive directories or menus are overlooked in favor of the search engine. Tools like Google and Wikipedia can take your input of a few words and deliver resources (or links [...]

Using the information you have

If your small business maintains an electronic record of your customers, your sales, or your expenses you may have a powerful resource available that you haven’t tapped into yet. Large companies use this sort of data in the form of spreadsheets, databases, and the like to create reports that track trends and spot inefficiencies in [...]

Small businesses web presence

When I find myself needing a product or service I usually turn to the internet to find what’s nearby. Browsing the results, there are a lot of local businesses that I pass over because they lack a website. I just like to research each option from the comfort of my home (or wherever I may be). Today, the web has taken the place [...]

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