December 5th, 2009
The Principle of the Path by Andy Stanley is an insightful book that provides a great insight into a principle that we see in action every day but can never put into words or clearly define. Stanley is a skilled communicator and has done a great job showing me how I can better approach my business, my marriage, as well as my finances to achieve my goals.
A book that gets right to the point and simply makes sense!
December 2nd, 2009
I just read on the Official Google Blog about a competition to create a 3d model of your town for Google Earth. This is a great opportunity for a town to bring outside attention and business to itself. I’m excited about the possibilities and plan to speak with my elected officials and some business owners in my town to see if there is an interest in teaming up to participate in this contest. On top of the exposure and the opportunity to come together as a community, there is also a $10,000 prize to the public school district. Everybody wins here!
If you live in the area of Colchester, CT or want to join me remotely in this contest please let me know in the comments or send me an email. My contact information is on the About Noel page.
December 1st, 2009
Supporting your customers proactively instead of reactively can be what separates you from the others in your industry. When you are reactive to the problems and needs of your customers you will spend more time looking for answers and cleaning up the mess that has already been made. Customers certainly are happy when their problem is solved but when you actively work with your customer to prevent these problems and stay ahead of the curve they are much more satisfied.
Take a bank for an example, the bank that actively educates their customers to make better financial decisions and to be more aware of the products that are best suited for them will gain and more importantly retain quality customers.
It is important to make the distinction between customers and quality customers. The customers that are the most valuable to your business are the same customers who expect quality and are willing to reward you for that quality both financially and with their continued business.
Thoughts: How do you approach the task of supporting your customers/products?